In a world where emails replace handshakes and Teams calls replace meetings, it’s easy to forget the power of something tangible. A gift, a note, a gesture that says you matter.

Corporate gifting isn’t new. But how it’s done, and what it means, has changed dramatically. Once viewed as a box-ticking exercise, it’s now one of the most strategic tools for building connection, trust, and loyalty in modern business.

Why Gifting Matters More Than Ever

According to Gallup, only 23% of employees globally are engaged at work. That means the majority of teams are showing up but not feeling seen. The same goes for customers. They want to be valued, not marketed to.

That’s where thoughtful gifting steps in. Done well, it bridges the gap between transactional and relational.

• For HR & People Leaders, gifting can reinforce belonging and recognition.
• For Marketing & Sales Teams, it builds loyalty that no ad campaign can buy.
• For Executive Assistants & Operations, it’s a way to celebrate milestones and create memorable experiences.

When done right, gifting isn’t fluff, it’s strategy with heart.

Here’s a template you can adapt to recognize and celebrate the high-achievers on your team:

"Great job on hitting budget and setting us up for success for the new FY. Your dedication doesn’t go unnoticed. This gift is a way of saying thank you!"

From Generic to Genuine: The Shift Toward Meaningful Gifting

Let’s be honest, most corporate gifts miss the mark.

A plastic pen with your logo. A water bottle that leaks. A notebook that ends up forgotten in a drawer.

These are gifts that say something, but not what you intend. They say: “We didn’t think too hard about this.”

At Personify, we believe gifting should mean more. That’s why every product we offer, from engraved tumblers and notebooks to bamboo drink bottles and wooden plaques, is designed to last.

We choose sustainable materials like acacia wood and stainless steel. We personalise every detail, font, engraving, message, to make it truly theirs.

Because when someone receives something that’s been crafted for them, it doesn’t just sit on their desk. It tells a story.

The Psychology Behind a Great Gift

A meaningful gift triggers more than appreciation, it creates emotion.
When someone receives something made for them, the brain associates that feeling of surprise and delight with your brand.

In sales and leadership, that emotion is priceless.

• 83% of recipients say they remember the company that gave them a personalised gift.
• 47% of customers say receiving a thoughtful gift makes them more likely to do business again.

That’s retention, loyalty, and advocacy.

Ready to start showing team and client appreciation? Check out Corporate Gifting here.